If you want your sales page to convert, a killer offer, good traffic, and conversion-focused copy will set you up for success. 

But what if there was a way to add fuel to the fire and give your conversions an even bigger boost?

There is. Keep reading to discover the five must-have tools that you can use to increase conversions on your sales page. 

#1 - A tool that can generate smart pop-up boxes, like ConvertBox

I am obsessed with ConvertBox* (affiliate link) and I've seen it using some really smart ways. ConvertBox is a tool that tracks your user's actions on your website or page, and can show specific targeted pop-ups to anyone viewing your page, based on the actions that they have taken. For example, how many times they've visited the page, whether someone has been to your checkout but not bought, and so much more. 

I know you're thinking… pop ups are ugly and annoying. But actually these aren't too intrusive, and you have full customization over where they appear on the page and when they appear, and you can even design them so they match your branding. 

If you're smart with this tool, you can use it to send abandoned cart pop-ups or even display a one-time discount offer to people who are visiting your sales page for a second time but haven't bought yet. 

You could also use it to upsell, downsell or cross-sell people to other offers if it seems like they're hesitating. 

I also love it to remind people about your lead magnet on selected pages of your website, or to ask for testimonials when people log into your course platform because, yes, ConvertBox integrates with a number of other tech platforms like ThriveCart Learn, and email software like ConvertKit, Active Campaign, MailChimp and more. Here's why that's awesome for your business…. 

You can apply tags in your email software based on actions that people have taken on your popups, on your sales page, or even in your course platform. This can give you so much data and allows you to retarget people who are interested in specific topics or offers.

ConvertBox can also show people pop-ups based on tags a user already has assigned to them in your email platform. So for example, say someone already bought one of your courses, ConvertBox would recognize this person has that related tag in your email platform that says they bought it, so instead of advertising that course, the popup could then show them a different offer. 

You have full control over what offers are shown to who and when. There are so many cool ways to use this to increase conversions in your business. But especially on a sales page or when you are in the middle of a launch. 

If you're launching for example, you may wish to add a pop up to every page of your website with information about your offer and a link to the sales page, so you drive more traffic to that page. 

The possibilities are endless and it’s so damn effective. 

ConvertBox is currently a lifetime deal, so you pay once to get lifetime access and there are no expensive monthly subscription fees.

#2 - A social proof or sales pop-up tool 

Social proof is one of those powerful persuasion triggers that you can use to build trust with your audience, which ultimately helps them to make a buying decision. And there are loads of tools you can use to demonstrate live data like how many people have already bought your offer, when they bought your offer, or the latest reviews for the products by verified customers. 

You've probably seen them on e-commerce stores but they're also great for increasing conversions on digital offers. 

I say that with a caveat… If you only get one sale of your offer every month (or less frequently) showing people the last person to purchase isn't going to be persuasive. In this instance, it's better to showcase testimonials using these pop-ups, otherwise, you could turn people off. 

But if you have a larger audience and make regular sales, or you're in a launch and more people are buying within a short time window, that's when this tool’s power really kicks in. Product reviews are 12 times more trusted than sales copy from the product owner. 12 TIMES! 

I've seen these social proof notifications increase conversions by as much as 15%, which can make a huge difference, whatever the price of your offer. There are so many software options that offer this functionality, like OptinMonster and Social Proofy. Just look and compare a few and see which integrates with the tech you already use. 

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#3 - Countdown Timers 

Countdown timers are used to create a sense of urgency and time scarcity when promoting something so it encourages more people to sign up. This deadline-based pressure creates a sense of FOMO in your audience, which triggers them to buy before the countdown hits zero and the offer expires. 

Deadline funnel is the most widely regarded but some checkout tools or course platforms also have countdown timers built in, like ThriveCart* (affiliate link). 

Countdown timers are a powerful persuasion tactic that taps into our natural human behavior. When an item is limited, exclusive or unavailable it’s more desirable, which means more people are likely to buy it. 

A study by Sales Cycle on using countdown timers in Black Friday campaigns showed the wildest results across all of the clients they studied…. by using countdown timers, the overall conversion rates increased by 200%. That is DOUBLE what they would have been without the countdown timer. 

If you want to know all about how to use countdown timers effectively and ethically I have a video on my YouTube channel here. 

#4 - A Heatmapping tool 

Heatmapping tools like Crazy Egg or Hotjar can give you so many insights by tracking all of the scrolls, the clicks and the movements that people make on your sales page. The data you can pull from that helps you to optimize your page for conversions. 

By monitoring where people are exiting the page, where they scroll to, which sections keep their attention the longest, how long they stay on the page, and how they behave on the page, you can see what areas of the page design or the copy are working and which need improvement. 

Depending on the section of the page you're analyzing, you can see if your messaging is off, if the price isn't working, or if the offer just isn't resonating with people. 

If you don't have a high number of people seeing your page, it can take a while to get good data from this so set it up ASAP and then keep checking in regularly and setting yourself a reminder in your calendar. I recommend checking out tools like Crazy Egg or Hotjar. At the time of recording, Hotjar has a free plan so that's my recommendation if you're budget-conscious. 

It's so simple to set up–you just need to add a small snippet of HTML to your web page and then wait for the insights to start rolling it. 

So what should you be looking out for? 

Well, areas that cause people to leave the page are a great place to start. You'll often see this at the very top of the page or by the pricing section. 

Other things to look out for are people exiting quickly. If they don't scroll at all and decide to leave the page fast, this could be because the offer isn't a good fit for them, the messaging doesn't articulate how good a fit the offer is, or they don't find what they were expecting on the page. 

Look at the messages you use to drive traffic to the sales page, like your emails and your social posts, and see whether the messaging makes it sound like the same offer as on your sales page. You could be driving the wrong people through so this is a perfect opportunity to fix it. 

Vague or cluttered language can also be really off putting as it means people have to think too hard to understand whether your offer is a good fit. The last thing you should do is make your audience think too hard!  

The top of your sales page should do two things. 

1. Grab the attention of your ideal customer

2. Keep your ideal customer on the page 

Any copy should be clear versus clever or fluffy so it can do both of those things. 

If it doesn't instantly do that, you should prioritize changing this section as it’s one of the most important to get right. If you’re scared of making things worse, you can always try A/B testing (if your sales page software allows) while you experiment with different headline options.

#5 - A video chatbot tool like VideoAsk 

The next must have tool is something like video ask or a chat feature that allows your audience to have conversations with you (almost) live. If you don't have sales calls as part of your process for converting leads into customers, a chatbot can be a great way for people to get answers to questions or objections they have about your offer, without them having to leave the page. 

If they have to leave the page and send you an email, they may never come back, so you want to capitalize on having their attention. 

One of my favorite tools for this is VideoAsk. VideoAsk allows you to check in with people on your page if they have any questions while showing your face. You pre-record a quick video telling them to let you know if they have any questions, and then they have the option to reply either in a video, with text, or voice format. You can also reply using any of these formats. 

Using voice or video is an amazing way to build that connection and more trust with your audience. By getting to see your face and hear your voice it makes it feel like there's a real human on the other end of the line. One who cares about helping them make the right decision for them about whether your offer is a good fit. Give it a try and watch the conversion rate increase. 

It's also a great way to gain data on the questions that people are asking so you can update your copy with any that come up regularly. If you don't want to have your face on your sales page or use VideoAsk, you could use something like Intercom, a tool that enables users to type a question to you directly from the page, without them having to move to an email platform.

It's a similar process and has similar benefits to VideoAsk, but doesn't have the benefit of building a relationship with your audience as they don't get to see your face or hear your voice. Despite that, it can still help you to convert more people than if you don’t have any kind of “live” chat feature.

If you found this helpful, you'll love this post breaking down how I fixed the sales page that wasn't converting.

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