Conversion Copy + Brand Voice Strategy
Launching doesn't have to drain you!
Hey, online business owner.
If you want to generate more cash in your online business but the idea of a full-blown, bells-and-whistles live launch makes you want to faceplant your keyboard….
…this is for you.
📢 Maybe you’re working on a new offer and you want to test it before throwing money down the Zuckerberg ad drain.
📢 Maybe you’re burnt out from intense promos but still need to keep the cash flowing.
📢 Maybe you don’t love showing up live and you want to hide behind your screen but still make more money.
📢 Or maybe you have a chronic illness, have to work around your kid’s school schedule, or have too many life commitments, and you don’t have the energy or time to go all-in on a big launch.
The good news?
It’s possible to bring in BIG MONEY with WAY LESS EFFORT.
There’s a time and a place for big, glitzy launch events.
And there’s a time for low-level, low-energy, make-a-fast-buck promos.
I’ve been working on a formula to do that in a way that’s not going to:
😬 burn you out
😬 cause you to spiral into overwhelm
😬 or have you scrambling to hire a team to implement it on time.
If that has you saying a big *F*CK YES* – keep reading.
Introducing:
The One-Week Launch Formula
A self-study program that’ll help you get cash in the bank from your 1:1 services, courses or coaching programs, in one week or less.
I’ve used the exact system I'm teaching you to help clients get results like:
🔥 36k in a weekend from low ticket (less than $300) offers*
🔥 $2.5k in day 1 of the promo on a $197 product
🔥 29k in 1 week from a $297 course
🔥 $197k from a 7k coaching program
Plus, I’ve used it to book out my 1:1 launch planning service and make $3.6k in a weekend with just 4 hours of work.
And now I’m going to show you how you can replicate it so you can get results like this in your own business.
*because I hate giant cash claims without any context - results will vary depending on your audience size, offer price, and other factors but it’s possible to rinse and repeat this multiple times to continue generating results, every time you need (or want) a cash injection!
“Not only did Nikki help us make an additional $66k in one month with a couple of quick promos, but we were able to provide the extra support our community wanted without stress, while we were having our second baby"
Carey Bentley, CEO at Lifehack Method
And not forgetting..
the human behind the formula
Hi, I’m Nikki -
A launch + funnel copywriter + strategist for coaches, CEOs and consultants who wanna make bank, while helping people live their best damn lives.
I help online service-based businesses make more money from their scalable offers, without adding a ton of work to their plate – making things as easy as possible for my clients is my #1 priority.
Since starting my biz, I’ve learned a thing or 2 about helping online business owners make more money in a way that feels easy.
Big, full-blown launches only work when you’re super committed, full of launch energy, and have the time and resources to throw at them to make them work.
*And it’s not always realistic without a team, big ad spend, or sizeable audience.*
One of my longstanding launch clients has a chronic illness and we’ve worked together on countless low-lift launches that have brought in multiple 6 figures in the space of 1 year, to supplement the income from their evergreen funnels!
I’ve honed this into a repeatable process that I’ve since used with several other clients with similar success stories - including myself! They’re not special. I’ve made this as SIMPLE as possible so anyone can follow it. Seriously.
And I can’t wait to show you how it’s done…
Get it here 👇
Everything you need to create a repeatable 1-week promo
Module 1: Your Minimum Viable Plan
If you want to do this FAST, planning is your best friend. But don’t worry - we’re keeping this simple. This is all you need to think about if you want your low-lift launch to boost your business.
Get my simple planning system, checklist, and calendars, so you can stay on track, avoid common mistakes, and hit the ground running to smash your goals. You also get a quick lesson on planning the tech you’ll use.
Module 2: Your F*ck Yes Offer
THIS is what will make or break your launch. No-one is going to scramble to buy something that’s not an obvious f*ck yes! If someone wants a cup of tea but you’re trying to sell them on your favorite cocktail… you’re going to have an issue.
Get my exact strategies for packaging no-brainer offers from things you already have (or you can create in a low-lift way). So you can make sales with more ease. I’ll say it again. Your offer is what makes or breaks your launch. This skill will set you up for so much success in your business.
Module 3: MVP Messaging + Positioning
After your offer, Messaging is the key to launch success. To get people excited, you need to clearly communicate WHY people need your offer, who needs it, and how it’s going to help them.
Get my 20-minute research hack that’ll help you create killer, persuasive messages to sell out your offer. To make sales, your f*ck yes offer has to sound like a f*ck yes to your ideal people. This is gonna show you how. The easy way.
Module 4: Getting Paid
Everything you need to get money in your bank, from the tech you need to the pages that reduce your refunds and increase your sales.
We'll be diving into checkout pages that help you convert, thank-you pages, and more, so you can set up everything you need ready for your promo to go live. I'll walk through the psychology behind killer checkout pages and thank you pages that leave people wanting more.
Module 5: Quick n’ Dirty Launch Emails
The email sequence you need to take your customers from interested to ready to buy. Rooted in buyer psychology, this is the exact sequence I’ve used to help my clients increase their launch conversion rates by 66%, get $27k cash in the bank in 7 days, and sell out brand new 1:1 offers.
Don’t have an email list? There’s a lesson on adapting these for your favorite social media platforms, too.
Plus...
🚀 The One-Week Launch Planner, so you can feel prepped for your promo (usually $37USD)
🚀 Launch Email Template - so you can craft quick but effective sales emails (or social posts) to convert your readers into buyers (usually $97USD)
🚀 BONUS: Killer Sales Page Course - everything you need to write and design a killer sales page to enhance your promo (usually $197USD), including my sales page copy template (usually $97USD)
This is for you if...
✅ You want a cash injection but you can’t be bothered to write tons of pre-launch content, plan a webinar, or run Meta ads.
✅ You want to keep it SIMPLE and you don’t mind if you don’t get the same results as you would from a huge webinar launch... you just want to get your offer out there and make some money.
✅ You have an engaged audience on your email list or at least 1 social media channel.
✅ You might be launching a brand new offer and want to see if there's demand, before going all in.
You don’t need:
❌ A large social media following.
❌ An email list with thousands of “leads”
❌ A team or loads of new, scary tech.
❌ A 1:Many offer.
You probably do need:
👉 A get sh*t done attitude
👉 Some kind of audience somewhere online.
👉 2-3 days to implement everything
I don't just talk the talk
Your Investment
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I’ve designed this program so it’s possible to implement it fast and make your money back in one week or less (no guarantees but you have all the tools).
And there’s no limit to the number of times you can use it in your business. It’s the gift that keeps on giving.
If you were to hire me to run this promo for you, it would cost $3,000.
You can join for less than 1/10th of that.
BEST VALUE
SPLIT THE COST
-
5 video modules
-
Lifetime Access
-
Sales Page Copy template
-
Launch Email Template
-
BONUS: Killer Sales Page Course
One payment of $297USD
-
5 video modules
-
Lifetime Access
-
Sales Page Copy template
-
Launch Email Template
-
BONUS: Killer Sales Page Course
Two payments of $149USD
Got Questions?
Q: I don't have a course or product to promote yet. Will you show me how to create or pre-sell one?
A: No. This course is designed to teach you the fastest way to run a promo in your business effectively. If you don't have a product to sell, I recommend using this course to sell a 1:1 service because it requires no setup and you can use skills you already have.
Q: Sounds great but how do I know this will work for me?
I've run promotions exactly like this for several different types of businesses and it works. I can't make any guarantees you'll get results but if you're not making enough sales in your business, this will give you a fast, easy and repeatable way to run a promo and you'll strengthen these skills over time.
If the first one doesn't go to plan, learn from it and do it again. Mastering this will help you get comfortable with sales and confident you can make money when you need to.
For the best success, you'll do this with an engaged audience (people like your stuff, reply to your emails, or interact with you in some way). If it's your first time selling anything online, this probably isn't for you. But if you want to learn to make more money from your existing business, this will help you.
Q: Will I get any 1:1 access to you?
A: No. BUT at the checkout there's an option to add on 1:1 support. If you choose this option, you'll be able to ask me any questions or have me look over your promo so you can make it as effective as possible.
Got more Qs? Email me at hello(at)nikkitrailor(dot)com
With the curriculum and bonuses, the total value of this is $1,330. And that doesn't account for the money you could make from implementing this!
But right now, you get everything for just $297
-
5 video modules
-
Lifetime Access
-
Sales Page Copy template
-
Launch Email Template
-
BONUS: Killer Sales Page Course
One payment of $297USD
BEST VALUE
-
5 video modules
-
Lifetime Access
-
Sales Page Copy template
-
Launch Email Template
-
BONUS: Killer Sales Page Course
Two payments of $149USD
SPLIT THE COST
There's a reason 7 & 8-figure business owners still continue to use live launches. It's because launching is the easiest way to bring in a cash injection.
And that cash injection can buy you the freedom to do incredible things and give you peace of mind as you grow your biz.
But you don't have to do it exactly as they do to benefit.
You don't need a big team and giant ad spend to generate a cash injection.
You don't need months of prep and 12-hour days.
Sure, you might not make as much. But you won't spend as much or exhaust yourself in the process.
You just need 1 week, a few hours of prep, and a few nifty tech tools in your back pocket.
And a cheerleader to guide you through every step of the process.